As part of our use of Google Ads, Google Dynamic Remarketing and Google Tag Manager, we employ conversion tracking to better understand performance and effectiveness of the marketing campaigns through using this tool. We also employ Google’s dynamic remarketing technology, which is used to show previous visitors to our site ads that contain products and services they viewed on our Site previously. In addition, Google Tag Manager may dynamically manage the marketing cookie scripts on our Site, including the installation of third-party tracking pixels.
Service URL: policies.google.com
NID
Stores preferences and ad targeting
6 months
_gcl_dc
Google Ads cookie, Google Click Identifier (GCLID)
90 days
_gcl_au
Google Ads cookie, stores click data for conversion tracking
90 days
ANID
Used for ad personalization across the web. Set when users are not logged into a Google account.
13 months
TAID
Similar to AID, used for cross-device tracking.
14 days
RUL
Measures ad effectiveness and ensures the same ad isn't shown repeatedly.
12 months
DSID
Identifies signed-in users across devices and remembers ad preferences.
2 weeks